Addressing the 2012 College Media Conference theme of “New Realities: Campus Coverage and the Media” will be a superb lineup of seasoned journalists
(see below).
The 26th annual conference will again be held in the nation’s capital at the Fairmont Hotel on June 27–29, 2012, and is cohosted by the Council of Independent Colleges and the American Association of State Colleges and Universities. Last year’s conference attracted a record 270 total participants.
Reporters and editors will participate in panel discussions and explain how colleges and universities can interact effectively with them as they report on higher education issues. In addition, college and university public relations professionals will share best practices and approaches to publicizing campus activities and pitching stories to the media. Having an opportunity to network with colleagues from around the country is often mentioned as one of the major benefits of the conference.
The preconference workshop on Wednesday, June 27, will focus on “Crafting Your Digital Strategy: Social Media and Beyond,” and will feature Kristina Halvorson, author of Content Strategy for the Web and CEO of Brain Traffic. Additional sessions on the importance of digital strategy will help college PR/media/communications officers better formulate their strategic communications and social media goals.
Communications officers, public and media relations directors, news bureau managers, writers, university relations vice presidents, assistant deans for external relations, and other interested administrators from all colleges and universities are invited to attend. The conference is intended to help campus communications professionals develop techniques that work, prepare news materials that produce results, and make contacts with some of the nation’s top reporters, editors, freelance writers, producers, bookers, educational correspondents, and campus news professionals.
2012 College Media Conference Speakers
(as of December 2011)
Rebecca Harrington, deputy college editor, Huffington Post
Kevin Helliker, higher education reporter, Wall Street Journal
Melanie Jackson, producer, NBC Today Show
Scott Jaschik, founder and editor, Inside Higher Ed
Jenna Johnson, higher education reporter, The Washington Post
Marie Malzberg, senior editorial producer, CNN Newsroom
Jon Marcus, freelance reporter, The Hechinger Report
Mary Beth Marklein, higher education reporter, USA Today
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Liz McMillen, editor, The Chronicle of Higher Education
Joe Palca, science reporter, National Public Radio
Justin Pope, higher education reporter, Associated Press
Julie Rawe, education senior reporter, Time Magazine
Jodi Rudoren, education editor, The New York Times
Ellen Schweiger, senior producer for national programming, C-SPAN
Menachem Wecker, education reporter, U.S. News & World Report |