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2002 Presidents Institute Workshop Comprehensive Campaigns: The
Science
and Art
January 7-8, 2002
Fort Myers, Florida
Sanibel Harbour Resort
& Spa
A new feature of this year’s Presidents Institute is a workshop, focused
on comprehensive fundraising campaigns. At any given time, a significant
number of institutions are engaged in some phase of a campaign—planning,
implementing, or completing. Many presidents seek advice on both the “science”
of evolving campaign techniques and strategies, and the “art” of establishing
effective relationships with boards, developmental officers, and consultants.
The Council for the Advancement and Support of Education (CASE) is collaborating
with CIC in organizing this workshop. Chair: Catherine Dunn, BVM,
president, Clarke College
Click
here for an article from the CIC Independent on the
Campaign Workshop.
Topics
What is a Comprehensive
Campaign?
Pre-Campaign Planning
Campaign Feasibility Study and Approval Process
Campaign Chair and Executive Committee
Roles of the President, Chief Advancement Officer,
and the Board
How to Solicit Major Donors
How to Cultivate and Solicit Foundations
Prospect Research and Major Donor Moves Management
Process
Campaign Budgeting and Use of Campaign Counsel
Campaign
Public Phase
Workshop Leaders
Doreen Boyce, president, The Buhl Foundation
Earl Brooks, president, Tri-State University
Douglas Mason, partner, Gonser Gerber Tinker Stuhr, LLP
Jack Ohle, president, Wartburg College
Jake Schrum, president, Southwestern University
Dennis Vest, president and CEO, The Charitable Resources Group
Russell Wiegard, co-president, Campbell and Company
Patricia Willis, president, BellSouth Foundation
Schedule
Monday, January 7, 2002
1:00 p.m.- 1:30 p.m., Welcoming Luncheon
1:45 p.m.- 5:30 p.m., Sessions
6:30 p.m.- 8:00 p.m.,Dinner
8:00
a.m.- 9:00 p.m., Sessions
Tuesday, January 8, 2002
7:30 a.m.- 8:30 a.m., Continental Breakfast
8:30 a.m.- 12:00 p.m., Sessions
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