Making the Case

Key Messages and Data • Making the Case Resources • Media Activity • Speeches and Addresses • Books and Reports •

AUGUST 1999
Vol. 1, No. 1

FOR PRESIDENTS

This edition of "Communication Resources" contains these items:

CONTEXT: "What Business Really Wants in College Graduates"

IDEAS: "The Liberal Arts and the Business Community: Is this Marriage Worth Saving?" In this speech, delivered to the Akron, Ohio Business Roundtable in April, 1998, Hiram College President G. Benjamin Oliver outlines the benefits that liberal arts colleges and businesses can derive from working together.

HOW-TO: "Writing an Effective Speech." To amortize their value, think of your speeches not as the end of a process, but as the beginning of set of strategic communications activities, argues PR pro John Budd, Jr., president of The Omega Group and a member of the CIC Board of Directors.

DATA: "HERI data show CIC students are committed, sincere." How do the attitudes of freshmen at CIC colleges compare to their peers nationally? We asked Alexander Astin and his staff at UCLA’s Higher Education Research Institute to assess their 1998 study of American Freshman and compare our sector to national norms.

See Also…..Check in your campus library or on the internet for these recommended resources:

"Liberal Arts for Business: A Partnership Built by the Faculty," by Michael Rao. AAHE Bulletin, Vol. 51, No. 6/February 1999.
"Wanted: Well-read Techies," by Jillian Kasky. Time Magazine, May 17, 1999, p. 92G.

AUGUST 1999
Vol. 1, No. 1

FOR CAMPUS PUBLIC RELATIONS DIRECTORS

Items sent to presidents, plus…

IDEAS: "Become a Communications Leader." Consultant Susan Shea offers 20 tips to help campus communications staffers to enrich their professional skills and broaden their perspectives on their work.

LINKS: The United States Department of Education maintains a Web site rich with data and other valuable information—www.ed.gov.