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Vol. 7, No. 1
March 2006
Please note: Articles below link to PDF files.
(To view, you must
have Adobe Acrobat which is available for free from the Adobe
Web site.)
Welcome to another issue of Communications Resources, CIC’s periodic
kit of tools and ideas to help you tell your institution’s story.
PRESIDENTS MAKE THE CASE FOR PRIVATE HIGHER ED
Several presidents from across the country make compelling arguments
on behalf of private colleges and universities in these articles.
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In “Private Colleges Challenge, Reward Students Affordably”
published in the Richmond Times-Dispatch, Elisabeth Muhlenfeld,
president of Sweet Briar College (VA), makes good
use of the messages and data from CIC’s Making the Case website.
Private Colleges Challenge,
Reward Students Affordably 
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Walter M. Kimbrough, president of Philander Smith College
(AR), calls for more state aid for private colleges, specifically
HBCUs, in “Private Schools like Philander also Need State’s
Help.” His piece was published in the Arkansas Democrat
Gazette.
Private Schools like Philander
also Need State's Help
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Mitchell Zais, president of Newberry College (SC)
and Bob Duffett, president of Dakota Wesleyan University
(SD) offer evidence of the economic and cultural benefits of their
colleges in “The Economic Impact of Small Colleges” (Newberry
Observer) and “Universities Add Benefits to Economy and
Culture” (The Daily Republic), respectively.
The Economic Impact of Small Colleges
(Zais)
Universities Add Benefits to Economy and Culture
(Duffett)
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And Tim Gilmour, president of Wilkes University
(PA) urges presidents to become part of the economic development solutions
in their cities in “All a Part of the Plan” in University
Business.
All a Part of the Plan
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Colleges in NCAA Division III athletics emphasize scholarship and
sportsmanship and curb commercialization, writes Scott Miller, president
of Wesley College (DE), in the Delaware State
News, and should be emulated by Division I institutions.
NCAA Division III Showcases Scholar-Athletes
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Framing the debate on accountability, Ronald Crutcher, president
of Wheaton College (MA) and Debra Murphy, president
of Nichols College (MA), both criticize a Congressional
proposal to construct a college affordability index in “College:
Beyond the Pricetag” in the Boston Globe and “Say
NO to More Federal Bureacracy” in University Business,
respectively.
College: Beyond the Pricetag
(Crutcher)
Say NO to More Federal Bureacracy (Murphy)
THOUGHT-PROVOKING PIECES
Also included in this packet are several articles that express fresh
viewpoints on issues such as institutional creativity, campus liberalism
versus conservatism, how to develop a strategic planning process that
works, and why libraries need books.
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Ellen McCulloch-Lovell, president of Marlboro College
(VT), argues that college and university faculty members and administrators
must value creativity, in an article she wrote for Connection,
produced by the New England Board of Higher Education, entitled “A
Vocation of the Imagination.”
A Vocation of the Imagination
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Three articles tackle the controversial issue of politics and professors
from different angles. Donald R. Eastman, III, president of Eckerd
College (FL), wrote “Leave Politics Out of Faculty
Hiring Choices” in the St. Petersburg Times; John Strassburger,
president of Ursinus College (PA) says “Gauging
Biases of Teachers Misses Point of Learning” in The Harrisburg
Patriot-News; and Gillian Grissom, a junior at Austin
College (TX), argues that “Liberal or Conservative,
Most Profs Teach Their Students How to Think, Not What to Think”
in The Dallas Morning News.
Leave Politics Out of Faculty
Hiring Choices (Eastman)
Gauging Biases of Teachers
Misses Point of Learning (Strassburger)
Liberal or Conservative, Most Profs Teach...
(Grissom)
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Ohio Dominican University President Jack Calareso
describes “How Boards Can ‘Own’ the Strategic Plan,”
in Trusteeship, published by the Association of Governing
Boards.
How Boards Can 'Own' the Strategic
Plan
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Robert Johnson, Rhodes College (TN) vice president
for information services, advocates “Libraries, Please Keep
Your Books” in the Christian Science Monitor.
Libraries, Please Keep Your Books
HELP FOR COMMUNICATORS
Finally, help for campus PR officers is available from two sources:
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At www.StrategyPublishing.com,
you will find information on a new book, An Integrated Marketing
Workbook for Colleges and Universities. Authored by Robert A.
Sevier, vice president of Stamats, the book explores in depth the
planning process and budgeting issues involved in integrated marketing
campaigns. Each chapter concludes with a series of discussion points
and questions that reinforce and clarify decisions.
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The Cram Quarterly comes out just often enough (four times
annually) to help campus communications staff. This online periodical
of marketing and communications tips is produced at www.GCFonline.com
and can be obtained by subscribing at that site.
WANT TO SHARE SOME OF YOUR WRITING?
If you have a short speech, op-ed, report, or other article that you
think would be of interest to your colleague presidents in CIC, send them
to us for inclusion in the next issue. For more information or to talk
about your materials, contact CIC Vice President for Communications Laura
Wilcox at (202) 466-7230; e-mail: lwilcox@cic.nche.edu.
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