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Greensboro College (Greensboro, NC)
The Village 401 Project

Summary
The Village 401 project, initiated by the president of Greensboro College, engages the institution with the surrounding community through collaborative projects that provide service-learning, community-based research, as well as community-service opportunities to students, faculty, and staff. Greensboro College undertook a systematic planning process to select and engage community partners within the College’s ZIP code, 27401.

The Practice
Greensboro College has the unique distinction of being located in downtown Greensboro – a center of finance, commerce, government, culture, health, and human services and a vibrant residential and shopping area. A blend of historic sites and neighborhoods, public housing, public schools, childcare services, business enterprises, faith-based organizations, arts and cultural centers, and parks and sports facilities provides diverse opportunities for collaborative programs. The idea for developing ways to tie the College to the community as defined by ZIP code 27401 began in the spring of 200l with the leadership of the president. The president appointed an advisory committee of faculty members, students, and staff to develop the “Village 401” concept with the community. The president suggested the name because village connotes a collection of individuals and organizations that are close geographically and tend to band together for the common good.

The advisory committee collected and compared census data on population, race distribution, per capita income, median income, and age within Greensboro. The committee identified all properties other than individual residences and assembled an inventory of nonprofit organizations. After collecting this data, the committee held focus groups of community and neighborhood stakeholders, faculty members, students, and staff to determine the feasibility of a collaborative initiative. Based upon the information from the focus groups, the advisory committee, guided by a retired faculty member who was well connected to the community, conducted an inventory of the extant engagement of the College with the community within its ZIP code to build upon existing efforts. College leaders conducted 27 individual interviews with key community leaders to learn more about community assets and needs. Throughout this assessment phase, community leaders participated in campus-sponsored “planning breakfasts” to discuss campus/community collaboration and partnerships.

The advisory committee functioned as a task force for the project thus launching the initiative. With all the data collected and reviewed, the committee wrote a vision statement reflecting the partner relationships of the initiative. Two members of the College’s President’s Council served on the committee and kept the president apprised of the initiative’s progress and direction. The president provided outside funding to launch the initiative. With the success of the Village 401 initiative, Greensboro College is restructuring its institutional leadership and infrastructure to provide more visibility and support. Two college administrators will co-coordinate the Village 401 program and report to the two members of the President’s Council.

Effectiveness
The rich diversity provided by the collaborative possibilities in the Village 401 initiative has spawned unique and exciting learning experiences for the students, faculty, and staff of Greensboro College. Students in an Advanced Statistical Analysis course completed three community-based research projects on teen parent education programs, downtown merchant needs, and recruitment of new members to the historical museum. Business administration majors conducted community-based research projects for the Cultural District of Greensboro, including the Cultural Center, Central Library, Children’s Museum, and YWCA. Psychology students in a research methods class collaborated with the Greensboro Children’s Museum to develop an assessment tool and collect as well as analyze the data gathered. The Psychology Club organized book discussion clubs around Ernest J. Gaines’ A Lesson Before Dying, the book selected for One City, One Book—a project of the Public Library and Friends of the Public Library. More examples and descriptions are available (see resource section). Most academic courses with Village 401 projects assess student and community outcomes.

Resources
A complete description of the initiative, campus/community projects, and engaged community organizations are available from the Village 401 website (click on the community link, then Village 401 link).

Inventory instruments, list of stakeholders, future collaborations, and current Village 401 projects are available from Rev. A.C. Brock, Greensboro College Associate Dean of the Chapel and Campus Minister, (336) 272-7102, ext 597, abrock@gborocollege.edu.

Contact Information
Mike Clark
Chief Information Officer
Greensboro College
815 West Market St.
Greensboro, NC 27401
Phone: (336) 272-7102
clarkm@gborocollege.edu



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